Elephants in Botswana
Create an objective short film about human-wildlife conflict in Chobe, Botswana, home to the highest concentration of elephants in Africa. Why? To align Journeysmiths, a luxury tailormade travel specialist, with a balanced and learned approach to conservation while producing a film that could be published by The Telegraph’s specialist Africa travel pages.
It’s important to understand the nuances surrounding conservation in Africa, especially concerning the African elephant. In some regions there are lots, while in others, hardly any at all. Working alongside national tourism partners and the Marketing team at Journeysmiths, we collaborated with the NGO Elephants without Borders to promote their campaigns and deliver a final edit that was not only balanced but inspiring.
It’s important to understand the nuances surrounding conservation in Africa, especially concerning the African elephant. In some regions there are lots, while in others, hardly any at all. Working alongside national tourism partners and the Marketing team at Journeysmiths, we collaborated with the NGO Elephants without Borders to promote their campaigns and deliver a final edit that was not only balanced but inspiring.
It’s important to understand the nuances surrounding conservation in Africa, especially concerning the African elephant. In some regions there are lots, while in others, hardly any at all. Working alongside national tourism partners and the Marketing team at Journeysmiths, we collaborated with the NGO Elephants without Borders to promote their campaigns and deliver a final edit that was not only balanced but inspiring.
Published by The Telegraph across their Travel channels, the film supported a wider print and online campaign, inspiring safari holidays to Southern Africa. The film was also used by local NGOs such as Elephants without Borders to assist in their campaigns, alongside tour operator Journeysmiths. SPC collaborated with the Rusty Mokoro to bring this vital story to life.
Dr Tempe Adams, Scholar, Okavango Research Institute
The Chobe Elephant story captures the importance of wildlife corridors in elephant conservation in Chobe. In just a few minutes, it brings to life the challenges elephants face and the vital role of connected landscapes. It’s an engaging and impactful way to raise awareness and inspire support for coexistence.
