How do you, the hotel marketing professional, convey the look and feel of your luxury hospitality brand in just a few seconds or minutes? It’s a highly competitive industry and you’re desperate to stand out from the crowd.
At SPC we believe that high-end, cinematic visual storytelling is the definitive solution to elevate your hotel brand and drive direct bookings. We create hotel films and social media campaigns that work alongside your overall brand strategy and digital marketing goals.
Because the destination videos you publish on your website, socials and YouTube channel go way beyond being simply ‘content’. Front and centre, they serve to be the beating heart of who you are. A visual distillation of what your luxury hotel brand is, what it stands for, and how you want your guests to feel.
Over a decade spent reviewing luxury hotels for the biggest travel media in the world has taught us to look beyond the cheesy visual stereotypes of yesteryear and always strive for a sense of story and place that feels authentic.
Sure, your guests want to see that your bedrooms are beautifully designed, there’s a gym and a sauna, but we also want to help you convey the human element of your brand – the people that make your organisation sing. The emotional moments that leave a lasting memory.
Our hero films for luxury hotel websites are more than functional virtual tours.They are emotive brand films, created by hotel experts. Throughout the creative process we work with you to identify the essential elements that make you special. Together, we’ll produce hospitality videos that accurately, and inspirationally, document the guest experience.
Before we reach for a camera, we take a deep dive into your overall brand strategy and work with you to outline your target audience. How will your new visual marketing tools feed into your business goals? And how can we – experts in luxury hotels – help shape a brand campaign that stands out.
If budgets allow, we’ll do a recce of the property, or properties, to identify key locations, people and schedules. So that our time on location, with a crew in situ, is as time and financially efficient as possible.
Often, it’s the little things that make an enormous difference. Like following the sunlight from one bedroom to the next, or making sure that a signature cocktail can be mixed, with a sunset in the background, using fresh local ingredients.
From here, we draft a meticulous shot list, to ensure our video content production is perfectly aligned with your marketing ambitions. We’ll also write a short mission statement, so that the creative process has a clear and defined end goal.
From independent boutiques to multinational hotel brands and extraordinary architectural developments, we produce beautiful and authentic video content that mirrors the bold ambitions of our clients.
We have reviewed hundreds of the world’s very best hotels, therefore can help you create content that elevates your brand to the highest echelons of luxury hospitality. You might have a clearly defined idea for a campaign, or just a few words scribbled on a piece of paper. Whatever stage you’re at, we can help.
All of our video productions for luxury hotel clients are filmed using cutting edge filming equipment – constantly updated to stay ahead of the technology curve. Using only high-end cameras, lenses and rigs, we film in 4K and 6K as standard, future proofing your luxury hotel video content for many years to come.
We build production crews that align perfectly with our clients’ requirements and budgets, bringing in the best talent for the job. We also have CAA licensed in-house drone pilots to capture breathtaking drone footage. Crucially, every SPC production is managed by luxury hotels expert and Creative Director, Simon Parker.
Two decades spent reviewing hundreds of the world’s best hotels, resorts and safari lodges – Marriott, Four Seasons, Hilton and Ritz-Carlton – feeds into each and every luxury hotel video production.
From the big picture, to the tiny details, we use our vast travel industry experience to help both independent boutique hotels and iconic names in luxury hospitality to create hotel video content that stands out from the crowd.
Two decades spent reviewing hundreds of the world’s best hotels, resorts and safari lodges – Marriott, Four Seasons, Hilton and Ritz-Carlton – feeds into each and every luxury hotel video production.
From the big picture, to the tiny details, we use our vast travel industry experience to help both independent boutique hotels and iconic names in luxury hospitality to create hotel video content that stands out from the crowd.
Featured work
Steve Mathieson, Development Manager, Visit Scotland
We’ve been working with Simon for more than five years and have never been less than delighted with the video content he’s produced. His films demonstrate not only technical ability but also great authenticity and the right balance of emotional empathy with the subject and the viewer. We look forward to working with him again in the future.
Lyndsay Purdie, Tourism Development Officer, Cotswolds Tourism
SPC took our vague brief for a series of films and exceeded our expectations. Through our pre-meetings they developed an understanding of our aims and audiences for the project, and managed to create films that are both visually impressive and impactful. We hope to work with Simon Parker Creative on future projects and would recommend them to other destinations.
Sally Barker, Group Sales and Marketing Manager, The Calcot Collection
Working with Simon Parker Creative on our hotel video projects has been a fantastic experience. From the very beginning, Simon took the time to really understand the look, feel, and story we wanted to convey—ensuring every detail aligned perfectly with our brand. We couldn’t be happier with the results.
James Byrne, Media Director, Carr Foundation / Gorongosa Project
The Simon Parker Creative short film about Gorongosa National Park [Mozambique] was beautifully and cinematically filmed, edited and written. In just a few minutes, Simon and his specialist African team managed to tell the Gorongosa backstory accurately and authoritatively.
Min Sett Hein, Audience Strategist, Life & Style, The Times
Simon Parker consistently delivered engaging, high-quality travel content for The Times, combining compelling storytelling with a strong visual style. His work not only resonated with our audience but also earned prestigious industry recognition, including a Travel Media Award for his video series [Simon Parker’s Global Adventures].
