How do you market your luxury safari lodge or Africa tour operator to high-spend international travellers? Adventurous tourists investing in a once-in-a-lifetime, life-changing experience.
At Simon Parker Creative we believe that specialist safari lodge video production, and short engaging videos, give you the best chance of making a lasting online impression, while driving direct bookings.
We create story-led cinematic promotional videos for websites and social media channels that not only elevate our clients’ African safari lodges or eco hotels to a global market, but also assist in their essential contribution to wildlife and conservation on the continent.
Why us? Because uniquely, we are a UK-based creative agency – with a deep understanding of the British and US travel media – combined with a vast experience in the African travel market. From Victoria Falls, to the Limpopo River, we create story-driven, video marketing tools that are expertly tailored to the nuances of the African safari industry.
We do this by combining the skills and experience of our UK editorial team, with our network of award-winning cinematographers based in Africa. We create short but engaging videos that combine the luxury of safari lodges and tented camps with authentic wildlife footage. We work with your safari and wildlife marketing professionals to conceptualise travel video assets that work for you and sell your Africa travel brand to the world.
From the very first call, we consider ourselves strategic partners in your online marketing and social media campaigns. Importantly, we think long and hard about what makes your product special.
Who are your people?
How can we tell your story through key talent? Do you have a ranger with a particularly fascinating tale to tell? A chef with an impressive background? Or a field biologist with a passion that needs documenting? We work with you to uncover the beating heart of your brand: the people that make a safari holiday so special.
What do you have that makes you unique?
We have stayed at hundreds of safari lodges and want to help you drill into what makes your brand stand out from the crowd. This could be a species that only lives in your region? Or a plant that only grows in the habitat around your tented camp? We’ll use our journalism backgrounds to take a deep dive.
Where is your lodge or safari camp located?
And why is that special? Do you have a convenient airport within easy reach? Or maybe you’re the only five-star lodge in a particular national park? We go into every SPC production with the ambition of making all our Africa safari clients feel unique. From game drives at first light, to sundowners and bomma dinners, we maximise every precious moment on location. Often chasing the light as much as we do the wildlife.
From the swirling sands of Namibia’s Namib Desert, to the lofty summit of Table Mountain in South Africa, we have a proven track record of adventure tourism video production.
We work with our Africa safari clients to design and conceptualise effective video marketing campaigns. We create detailed shot lists and uncomplicated creative briefs for our shoots. Before our boots land in the bush, we want to have a crystal clear plan for how we will maximise our time on location.
We only use high-end gear that is suited for remote and often hostile locations. The sort of industry-leading video cameras that make your safari brands look exceptional, while simultaneously being lightweight enough to ‘run and gun’ a lion kill, and – importantly – keep out the heat and dust.
An essential tool in our filmmaking armoury. We want to place your safari lodge or tented camp against the vastness of the African wilderness. We work with clients to attain country-specific filming permits and only ever fly responsibly and ethically, with the welfare of people and wildlife of tantamount importance.
Our team of award-winning editors will create video marketing tools that leave a lasting visual impression, while aligning perfectly with your wider business and brand goals. We use bespoke LUTs and specialist colour grading software to bring the African bush to life, before applying sound design and any necessary logos.
Featured work
Steve Mathieson, Development Manager, Visit Scotland
We’ve been working with Simon for more than five years and have never been less than delighted with the video content he’s produced. His films demonstrate not only technical ability but also great authenticity and the right balance of emotional empathy with the subject and the viewer. We look forward to working with him again in the future.
Lyndsay Purdie, Tourism Development Officer, Cotswolds Tourism
SPC took our vague brief for a series of films and exceeded our expectations. Through our pre-meetings they developed an understanding of our aims and audiences for the project, and managed to create films that are both visually impressive and impactful. We hope to work with Simon Parker Creative on future projects and would recommend them to other destinations.
Sally Barker, Group Sales and Marketing Manager, The Calcot Collection
Working with Simon Parker Creative on our hotel video projects has been a fantastic experience. From the very beginning, Simon took the time to really understand the look, feel, and story we wanted to convey—ensuring every detail aligned perfectly with our brand. We couldn’t be happier with the results.
James Byrne, Media Director, Carr Foundation / Gorongosa Project
The Simon Parker Creative short film about Gorongosa National Park [Mozambique] was beautifully and cinematically filmed, edited and written. In just a few minutes, Simon and his specialist African team managed to tell the Gorongosa backstory accurately and authoritatively.
Min Sett Hein, Audience Strategist, Life & Style, The Times
Simon Parker consistently delivered engaging, high-quality travel content for The Times, combining compelling storytelling with a strong visual style. His work not only resonated with our audience but also earned prestigious industry recognition, including a Travel Media Award for his video series [Simon Parker’s Global Adventures].
