A Food Tour of Northern Ireland - Tourism Ireland
Move slowly around Northern Ireland on a bicycle, while meeting fascinating food and drink producers along the way. Not only promoting the region as a great place to cycle, but also as an unsung destination to discover exceptional produce.
In the height of summer, Northern Ireland isn’t known for its inbound tourism, especially from elsewhere in the UK. We therefore wanted to change that mindset through a short film that felt personal and energetic, while also looking and sounding beautiful. Collaborating with a small crew of talented shooting producers based in Belfast, the SPC team worked with Tourism Ireland to film in the Morne Mountains, Armagh and Lough Neagh.
In the height of summer, Northern Ireland isn’t known for its inbound tourism, especially from elsewhere in the UK. We therefore wanted to change that mindset through a short film that felt personal and energetic, while also looking and sounding beautiful. Collaborating with a small crew of talented shooting producers based in Belfast, the SPC team worked with Tourism Ireland to film in the Morne Mountains, Armagh and Lough Neagh.
In the height of summer, Northern Ireland isn’t known for its inbound tourism, especially from elsewhere in the UK. We therefore wanted to change that mindset through a short film that felt personal and energetic, while also looking and sounding beautiful. Collaborating with a small crew of talented shooting producers based in Belfast, the SPC team worked with Tourism Ireland to film in the Morne Mountains, Armagh and Lough Neagh.
A beautifully produced film that championed Northern Irish produce, such as the Armagh Bramley Apple, which is given Protected Geographical Indication (PGI) status. The film was shortlisted in several travel media awards and published online within a Sunday Times Travel campaign, championing unsung corners of the UK.
Min Sett Hein, Audience Strategist, Life & Style, The Times
Simon Parker consistently delivered engaging, high-quality travel content for The Times, combining compelling storytelling with a strong visual style. His work not only resonated with our audience but also earned prestigious industry recognition, including a Travel Media Award for his video series [Simon Parker’s Global Adventures].
