Cycling in Madeira - Visit Madeira
Promote inbound tourism to a remote Atlantic island during the height of a global pandemic. All while capturing the sights and sounds of this far-flung destination in ‘normal’ times too. Rival better-known cycling destinations such as Mallorca and the South of France.
Travel during the pandemic wasn’t easy, for tourists, and especially film crews. We put together a small team of shooting producers to follow Simon Parker on a gruelling trip around the island. Madeira was one of the few places on Earth with almost no Covid-19 infections, therefore we were determined to get that message across while simultaneously making a cycling brand video that felt evergreen.
Travel during the pandemic wasn’t easy, for tourists, and especially film crews. We put together a small team of shooting producers to follow Simon Parker on a gruelling trip around the island. Madeira was one of the few places on Earth with almost no Covid-19 infections, therefore we were determined to get that message across while simultaneously making a cycling brand video that felt evergreen.
Travel during the pandemic wasn’t easy, for tourists, and especially film crews. We put together a small team of shooting producers to follow Simon Parker on a gruelling trip around the island. Madeira was one of the few places on Earth with almost no Covid-19 infections, therefore we were determined to get that message across while simultaneously making a cycling brand video that felt evergreen.
With more than 16,000 views online, this film, in collaboration with The Telegraph, became one of Telegraph Travel’s most-viewed travel video of the year. It was shortlisted for several high-profile travel media awards and continues to be used by Visit Madeira, both online and at real-world events, to promote the island as a lesser-known cycling destination. Better still, the film boosted in-bound adventure tourism at a time when fresh air was in high demand.
Luis Goncalves, Media Relations Manager, Visit Madeira
Simon and his team created an outstanding film about cycling in Madeira during the height of the Covid-19 pandemic. Not only did it look great, and really sold the destination visually, but his presenting style and journalistic talents are first class. We’d love to work with Simon Parker Creative again in the future.
