Car-free Cotswolds - Cotswolds Tourism
Attract tourists to the Cotswolds AONB, but to do so with responsible tourism in mind. Encourage visitors to use public transport, rather than private vehicles, while reducing their carbon footprint.
The Cotswolds are on the doorstep of millions, and driving to them is easy. But what impact is private travel having on the carbon footprint of the wider region? Cotswolds Tourism came to us with a challenge: make a film that not only encourages car-free travel, but one that feels fun and easy, too. We collaborated with UNESCO World Heritage Site Blenheim Palace, award-winning pubs and Great Western Railway to bring this ambitious campaign to life.
The Cotswolds are on the doorstep of millions, and driving to them is easy. But what impact is private travel having on the carbon footprint of the wider region? Cotswolds Tourism came to us with a challenge: make a film that not only encourages car-free travel, but one that feels fun and easy, too. We collaborated with UNESCO World Heritage Site Blenheim Palace, award-winning pubs and Great Western Railway to bring this ambitious campaign to life.
The Cotswolds are on the doorstep of millions, and driving to them is easy. But what impact is private travel having on the carbon footprint of the wider region? Cotswolds Tourism came to us with a challenge: make a film that not only encourages car-free travel, but one that feels fun and easy, too. We collaborated with UNESCO World Heritage Site Blenheim Palace, award-winning pubs and Great Western Railway to bring this ambitious campaign to life.
Travelling Across the Cotswolds Sustainably, was a presenter-led, documentary-style travel film, leaning on the industry experience of hotel and restaurant critic Simon Parker. It was shortlisted for several high-profile travel media awards, and was shared widely with collaborators such as Great Western Trains.
Lyndsay Purdie, Tourism Development Officer, Cotswolds Tourism
SPC took our vague brief for a series of films and exceeded our expectations. Through our pre-meetings they developed an understanding of our aims and audiences for the project, and managed to create films that are both visually impressive and impactful. We hope to work with Simon Parker Creative on future projects and would recommend them to other destinations.
