Winter in Shetland - Promote Shetland
Market Britain’s northernmost islands in midwinter at a time when tourist visits dwindle. Meanwhile, attract online traffic to the Promote Shetland website and social media channels, to raise awareness for shoulder season escapes within the UK.
How do you create a powerful brand video that emphasises the thrill of being outside in the darkest months of the year? Crashing waves, empty beaches, swirling winds. We worked on a collaboration between Promote Shetland and The Telegraph to get to the rugged heart of this special place. Through our pre-production meetings we worked with the Promote Shetland team to understand what makes this place so special.
How do you create a powerful brand video that emphasises the thrill of being outside in the darkest months of the year? Crashing waves, empty beaches, swirling winds. We worked on a collaboration between Promote Shetland and The Telegraph to get to the rugged heart of this special place. Through our pre-production meetings we worked with the Promote Shetland team to understand what makes this place so special.
How do you create a powerful brand video that emphasises the thrill of being outside in the darkest months of the year? Crashing waves, empty beaches, swirling winds. We worked on a collaboration between Promote Shetland and The Telegraph to get to the rugged heart of this special place. Through our pre-production meetings we worked with the Promote Shetland team to understand what makes this place so special.
A film hosted by Simon Parker that was published by Promote Shetland and The Telegraph. Attracting more than 40,000 views on YouTube and Instagram, this film played into a much wider marketing campaign, which has seen shoulder season tourism increase.
Adam Civico, Head of Content Marketing, Promote Shetland
We’ve worked with Simon Parker Creative on three films in recent years and all have turned out brilliantly. As a highly experienced and respected travel writer and broadcaster, their work always captures the essence of what it is that makes these islands special. We highly recommended them.
